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Stories in motion.

Marketing and audience development for theatre and the arts.

We help theatres, producers and artists build stronger campaigns, reach the right audiences and connect exceptional work with the people it was made for.

WE WORK WITH

Companies Nathan Caël York has worked with

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SELECTED WORK

SERVICES

Support can begin with one campaign, fill a temporary gap in a team or develop into an ongoing working relationship.

Brand & Positioning

A strong campaign starts with knowing what you want people to understand and feel.

We help organisations get clearer about who they are, what they stand for and how that should come across to audiences. That can mean developing positioning and campaign narratives, reviewing tone of voice, shaping key messages or helping a project find the clearest story to tell. The aim isn’t to impose a new identity. It’s to uncover what is already distinctive about the work and make sure it comes through consistently and confidently. This can include: positioning, campaign narratives, key messaging, tone of voice, brand reviews and creative direction.

WE ARE

Marketing and Audience Development Manag

​Act Two was created to offer organisations experienced marketing thinking without the weight of a large agency: flexible, collaborative support that can plug into an existing team or take responsibility for a campaign.

Act Two Marketing was founded by Nathan Gaël York,

a London-based marketing and audience development specialist with more than seven years experience across theatre and the arts.

Nathan has worked both in-house and freelance across producing theatres. touring companies and major venues, bringing together campaign strategy. digital advertising, audience development, content and reporting.

ABOUT
ACT TWO

Based in London.

Working nationally.

PRICING

WORKING
TOGETHER

Every project is different. These prices give you

a starting point, and the final scope is agreed before work begins.

Consultancy & Planning

From £200

Focused advice, planning, audience thinking and campaign troubleshooting.

Digital Advertising

From £800

+ advertising spend

Campaign setup, targeting, testing, optimisation and reporting

Campaign Handling

From £1,000

Hands-on delivery of a defined marketing campaign or substantial part of one.

Full Campaign Management

Bespoke

Wider campaign responsibility from strategy and planning through deilvery and reporting.

Freelance / In-house Support

From £300 per day

Flexible additional marketing capacity. temporary cover or ongoing support.

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WE ARE HERE

EVERY STORY NEEDS A NEXT STEP.

Launching a show? Need support while recruiting? Looking for additional marketing capacity on a campaign?

 

Tell me what you're working on.

Contact us

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